Netflix Partners with Facebook after Over A Year of Lobbying and Lawmaking

Starting today, Netflix streaming members in the U.S. can link their Netflix account to Facebook. The new Netflix/Facebook integration lets Netflix members see what their friends have watched by adding new “Friends’ Favorites” and “Watched by your friends” rows to Netflix. Members also automatically share what they watch only within Netflix and can optionally share what they’ve watched to Facebook. All U.S. Netflix members will have access to the social features by the end of this week.

The way was paved in January of this year, when President Obama signed the new Video Privacy Protection Act into law, after it successfully made its way through Congress late in 2012. The timing couldn’t be better for Netflix, however, since it has just launched its own original programming with the debut of “House of Cards”, and will deliver four more original shows by summer 2013. Netflix is also said to be expanding individual profiles to include more social features within the service itself, something which is long overdue.